1. Acceptance of these terms
By accessing or using this website, submitting an inquiry, or otherwise interacting with ASO Growth, you agree to these Terms of Service and acknowledge the Privacy Policy. If you do not agree, do not use the website.
If you use the website on behalf of a company or other organization, you represent that you have authority to act for that organization. In that case, "you" includes both you and the organization.
You must be legally capable of entering a binding agreement in the place where you live. The website is intended for professional and business audiences, not for children.
2. Website purpose
The website provides general information about app store optimization research, positioning, localization, product-page strategy, and related professional services. Website content is provided for informational purposes and is not a substitute for a project-specific analysis.
Information on the website may be incomplete, simplified, or no longer current. App store features, policies, interfaces, ranking systems, and measurement tools can change without notice. You are responsible for checking current platform documentation before making implementation decisions.
Submitting a contact form or sending an email does not create a client relationship, confidentiality obligation, exclusivity commitment, or duty to accept an engagement.
3. Professional services
Any consulting, research, analysis, creative planning, localization guidance, or other professional service must be described in a separate written proposal, statement of work, order, or similar agreement accepted by both parties. That agreement should identify the scope, deliverables, schedule, fees, payment terms, assumptions, dependencies, and any additional conditions.
If a separate written agreement conflicts with these Terms of Service, the separate agreement controls for the professional services it covers. These Terms continue to govern general use of the website unless the separate agreement expressly states otherwise.
We may rely on information, data, access, and feedback supplied by you. Delays or inaccuracies in those materials may affect timing, quality, or the ability to complete the agreed work.
4. Your responsibilities
You are responsible for:
- providing accurate, complete, and lawful information relevant to an inquiry or engagement;
- maintaining control and security of your app store, analytics, advertising, and business accounts;
- reviewing recommendations and deciding whether, when, and how to implement them;
- ensuring that your app, listing, claims, creative assets, data practices, and campaigns comply with applicable law and platform policies;
- obtaining any rights, permissions, and consents needed for materials you provide; and
- keeping independent backups of important data, creative assets, metadata, and account records.
Unless a written agreement states otherwise, you should not provide passwords, authentication codes, secret keys, unrestricted account credentials, payment information, or personal data about app users.
5. Acceptable use
You may use the website only for lawful informational and business purposes. You must not:
- attempt to gain unauthorized access to the website, hosting environment, accounts, or connected systems;
- introduce malware, harmful code, automated abuse, excessive requests, or activity that interferes with normal operation;
- scrape, copy, or systematically extract website content in a way that violates law or these terms;
- impersonate another person, misrepresent your affiliation, or submit false or misleading information;
- use the website or requested services to facilitate deceptive listings, fabricated reviews, fraudulent installs, platform manipulation, audit evasion, or other abusive conduct;
- infringe intellectual property, privacy, confidentiality, or other rights; or
- use the website in a manner that could expose us, a service provider, or another person to legal or security risk.
We may restrict access, decline an inquiry, or end communication when we reasonably believe these terms have been violated or a request creates unacceptable legal, ethical, or security risk.
6. Intellectual property
The website, brand elements, original text, layout, graphics, generated visual assets, and other original materials are owned by ASO Growth or used with permission. They are protected by applicable copyright, trademark, and other intellectual property laws.
We grant you a limited, revocable, non-exclusive, non-transferable right to access the public website for lawful business and informational purposes. This permission does not allow you to reproduce, publish, sell, license, create derivative commercial materials from, or remove rights notices from website content without prior written permission.
Ownership and permitted use of client deliverables should be stated in the applicable written service agreement. Unless that agreement states otherwise, pre-existing methods, templates, know-how, generalized research processes, and reusable tools remain the property of their original owner.
Names and marks belonging to Apple, Google, Cloudflare, and other third parties remain the property of their respective owners. References to them do not imply sponsorship, endorsement, or affiliation.
7. Confidentiality and submitted materials
Do not submit confidential information through the public contact form unless it is reasonably necessary for us to understand the inquiry. A contact submission alone does not create a formal confidentiality obligation.
If an engagement requires confidential information, the parties may agree to appropriate confidentiality terms in writing. Even where confidentiality terms apply, information may be disclosed to service providers that need it to support the work, to professional advisers under appropriate duties, or as required by law.
You retain ownership of materials you provide. You grant us permission to use those materials as reasonably necessary to evaluate the inquiry, communicate with you, and perform an agreed service. You represent that you have the right to provide the materials for those purposes.
8. Third-party platforms and links
The website may link to app stores, developer documentation, analytics platforms, hosting services, email providers, or other third-party resources. We do not control those services and are not responsible for their content, availability, security, decisions, or data practices.
Your use of Apple App Store Connect, Google Play Console, Cloudflare, advertising platforms, analytics tools, or other services is governed by the terms and policies of those providers. You are responsible for understanding and complying with them.
A link is provided for convenience or reference and does not constitute an endorsement, warranty, or promise that the linked information will remain available or correct.
9. No guaranteed results
App store visibility, search placement, conversion, downloads, retention, revenue, review volume, and advertising performance depend on many factors outside our control. These factors can include platform algorithms, policy changes, product quality, competition, seasonality, market conditions, acquisition mix, creative execution, traffic volume, statistical uncertainty, and implementation decisions.
Research and recommendations are provided in good faith based on the information available at the time. We do not guarantee a particular ranking, traffic level, conversion rate, number of installs, revenue result, review outcome, approval decision, or return on investment.
Past performance, examples, benchmarks, and test results do not promise future performance. A test result may not remain valid when the audience, product, acquisition mix, season, platform, or market changes.
10. Disclaimers
To the fullest extent permitted by applicable law, the website and public content are provided "as is" and "as available." We disclaim warranties that the website will be uninterrupted, error-free, secure, or suitable for a particular purpose, and we disclaim implied warranties of merchantability, fitness, title, and non-infringement where those disclaimers are legally permitted.
Nothing on the website constitutes legal, tax, accounting, investment, cybersecurity, or regulatory advice. You should obtain advice from an appropriately qualified professional for decisions in those areas.
Some jurisdictions do not allow certain warranty exclusions. In those locations, the exclusions apply only to the extent permitted by law.
11. Limitation of liability
To the fullest extent permitted by applicable law, ASO Growth will not be liable for indirect, incidental, special, exemplary, punitive, or consequential loss arising from or related to the website, public content, communications, third-party services, or decisions made using that information. This includes loss of profits, revenue, business opportunity, goodwill, data, or expected savings.
For claims relating only to free use of the public website, our total liability will not exceed the greater of the amount you paid specifically for that website use or USD 100. Liability arising from paid professional services should be addressed in the applicable written service agreement.
Nothing in these terms excludes liability that cannot lawfully be excluded or limited. Different jurisdictions provide different mandatory rights, and those rights remain available where applicable.
12. General terms
Changes
We may update the website and these terms as our services, practices, or legal requirements change. The effective date at the top identifies the current version. Your continued use after an update means you accept the revised terms.
Availability and suspension
We may modify, suspend, or discontinue any public website feature at any time. We may also restrict access to protect the website, service providers, users, or legal rights.
Severability
If a provision is found unenforceable, it will be limited or removed only to the extent necessary, and the remaining provisions will continue in effect.
No waiver and assignment
A failure to enforce a provision is not a waiver. You may not transfer rights or obligations under these terms without our written consent. We may transfer these terms in connection with a reorganization, transfer of the website, or similar business change.
Entire agreement
These terms and the Privacy Policy form the entire agreement concerning general use of the website. A separate written service agreement may create additional terms for a specific engagement.
13. Contact us
Questions about these Terms of Service may be sent to:
ASO Growth
Contact us using our inquiry form